It’s Not Broken, It’s Lived-In: Why We Repair

You know that jumper with the hole in the sleeve?
The one that’s been with you through two breakups, one promotion, and a really good New Year’s Eve? It’s not done yet.

At BoroBoro, we believe clothes should have stories—not shelf lives. That’s why we repair, reline, and rework rather than replace. It’s not just about fixing a broken zip or patching a hole—it’s about preserving the pieces that know you best.

We live in a world that tells us “new is better.” But we’ve seen the other side. We’ve seen coats passed down from grandads, dresses worn on first dates, denim jackets full of stitched-in summers. They don’t need to be perfect. They just need to be theirs.

A ripped lining doesn’t mean it’s time to throw it away. It means it’s time to reimagine. The Max Mara coat pictured is an example of how an imperfection can turn into an opportunity for a stunning original garment. 

When we are given your garment, we don’t just fix it—we study how it was originally made. We look for the wear, the love, the memories, and we help them continue. Because clothes aren’t disposable. They’re personal.

Let’s bring value back to what we wear. Let’s wear things twice, three times, forever.

Let’s make “repair” the new luxury but without the price tag!

Want to see what this looks like in real life?

• Like the red Patagonia jacket we brought back to life with quilted lining and leftover sari silk ribbons—waste turned wonder.

• Or the Max Mara coat that arrived covered in mud and animal hair… and left us looking like it belonged on a Milan runway.

• Or the Primark denim jacket that now has a cuddly blanket for warmth and a furry collar that makes it feel like a big hug.

If you're in Reading and looking for thoughtful, skilled clothing repair, you're in the right place. We don’t care where your piece came from. We care about where it’s going next.

Let’s keep clothes out of landfill—and re-loved, where they belong.