The Metrics That Actually Matter for Short-Form Video
Stop obsessing over likes. These are the stats that tell the real growth story.
Marcus Li
•
5 min
Introduction
Not all metrics are created equal. While likes and views feel nice, they don’t always reflect growth. Here’s what we track (and why):
1. Watch Time
This tells us if viewers are staying for the story. A high watch time = better chance of being pushed by the algorithm.
2. Completion Rate
How many viewers watched till the end? Anything above 60% is gold.
3. Shares & Saves
Shares = virality. Saves = long-term value. These signals tell platforms your content is worth spreading.
4. Click-Through Rate (CTR)
How many profile or link clicks? This shows how effective your content is at driving action.
5. Follower Conversion Rate
Out of 1,000 views, how many followed? We use this to measure content “stickiness.”
Bonus: Rewatch Rate
If users loop your video, it often boosts visibility. Rewatch-worthy content = algorithm love.
Conclusion
Shift your focus from vanity metrics to impact metrics. You’ll make better content — and grow faster.
